The planet won't die as fast if we all stop using plastic bottles. So how do we unite people to choose reusable?
A religion, that's how! S'wellentology will have you trading in Satan's plastic for the holy grail of hydration: the almighty S'well Bottle.
Through Youtube pre-roll, we
brainwashed persuaded water enthusiasts to consider switching to S'well.
OUT OF HOME
Digital billboards will count the number of plastic bottle buying sinners who have been washed clean by purchasing a S'well bottle.