Welcome to

swell-logo_11_16-_loopy_loop.gif

The planet won't die as fast if we all stop using plastic bottles. So how do we unite people to choose reusable?

A religion, that's how! S'wellentology will have you trading in Satan's plastic for the holy grail of hydration: the almighty S'well Bottle.

Through Youtube pre-roll, we brainwashed persuaded water enthusiasts to consider switching to S'well.

swell new_adds.jpg

OUT OF HOME

Digital billboards will count the number of plastic bottle buying sinners who have been washed clean by purchasing a S'well bottle.

swell OOH_alone.jpg
swell-logo_11_16-_loopy_loop.gif