Guinness, The Secret of life.

Upon moving to NYC in 2009, I wanted a new career that involved more people than computers. So I became a bartender. Over the next 9 years of countless late night shifts, I had a realization. For some reason the bartender has never been given the credit they deserve. And their story has remained untold. 

Just like Guinness, the bartender is more than meets the eye. He—or she— belongs to a tribe of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. They may take time growing into their skin, but once they do, they’re full of character and unapologetically authentic. 


Launched on St.Patricks Day 2017, we quickly gathered hits and the spot was featured in The Irish Independent and The Daily Edge, and was You Tube Irelands #3 trending video for 3 days over St.Patricks weekend.